Privacy policy

The honest summary

FutCapitalist works without sign-up: you can play the entire game with no account, no e-mail and without telling us who you are. In that mode your progress is saved on your device only. Since September 2026 there is an optional account, for players who want their progress to survive clearing the browser or switching phones; it is your choice, and the section below says exactly what it stores. Two third-party services run on the page: Google ads, non-personalized by default, and PostHog, which counts visits and seasons played without knowing who you are. Each has its own section below.

What the game stores, and where

Your save (your club, your cash, your squad) lives in the browser storage (IndexedDB). Preferences such as language, sound and dismissed notices live in localStorage. Your save does not leave the device: if you clear the site data, the progress is erased and we have no way to recover it.

If you do not create an account, we collect no names, e-mails, phone numbers or any data that identifies you. The only data that leaves the device in that mode is the usage measurement described under Usage statistics, which never carries your save.

If you create the optional account

The account exists for one reason: so you do not lose your progress. Signing in goes through Google, and we receive from them only three things: an identifier for your Google account, your e-mail and your name. We do not request access to contacts, calendar, files or any other data in your account.

With the account on, your save (the same one already kept on your device) is also copied to our database every few minutes, so you can carry on from another device. We also keep the last few replaced copies as backups, precisely so that swapping a save is never a one-way street.

Your name appears on the game's public leaderboard, next to your club crest and the highest division and biggest crowd you have reached. It is the only piece of your information visible to other people, and it is the name on your Google account: change it there and it changes here too the next time you sign in (signing out and back in updates it right away). Your e-mail never appears anywhere in the game beyond your own account screen. If you would rather not be on the table, simply do not create the account: the game works the same, with your progress saved on your device.

We do not use your e-mail for newsletters, we do not sell or share this data with anyone, and we do not build behavioural profiles from it.

Ads and cookies

To keep the game running, FutCapitalist may show Google ads (AdSense / H5 Games Ads), always as your choice (for example, watching an ad to double a reward). They are configured as non-personalized by default, and Google may use its own cookies for frequency capping and measurement. Google's practices are described at policies.google.com/technologies/ads, where you can also manage the ad preferences of your Google account.

The site uses no cookies of its own. The usage measurement identifier, described below, lives in browser storage (localStorage), not in a cookie.

Usage statistics (PostHog)

To know how many people visit the site, how many play and how many seasons reach the end, we use PostHog, an analytics service from PostHog, Inc., with servers in the United States. The data goes through our own domain before reaching it. It measures the whole site, not just the game.

What is recorded: each page opened and the moment you leave it, with the page address, the site you came from and technical details of the device (browser, system, screen size and language). In the game, we also record when a season starts and when it ends, with the division, the outcome (promoted, stayed or relegated), the points and how long it took.

How visits are counted: on your first visit, your browser creates a random identifier and keeps it in localStorage. That is what tells us two visits came from the same browser, without knowing whose. Like any site you open, the service also receives the IP address of the connection, and may use it to estimate the approximate country and city.

What is not recorded: name, e-mail, Google account, what you click or type, screen recordings and the contents of your save. Even with the optional account, the measurement is not linked to it: the numbers stay tied to the random identifier, not to you.

We do this on the basis of legitimate interest (Brazil's LGPD, art. 7, IX; GDPR, art. 6(1)(f)): understanding, in aggregate numbers, how the game is used in order to decide what to improve. This data is not used for ads, not sold and not combined with other datasets. PostHog's practices are at posthog.com/privacy.

You can turn the measurement off whenever you like: in the game, in the club office (the crest), under "Usage stats", or right here, just below. The choice applies to the whole site in this browser, stops sending right away and discards the identifier. If your browser sends the Global Privacy Control or Do Not Track signal, the measurement starts off, with nothing for you to do.

Children and teenagers

The game is for a general audience. That is exactly why ads are non-personalized by default, and we do not ask for or keep the name, e-mail or age of anyone playing without an account. The usage measurement is the same for everyone, at any age: no name, no behavioural profile and no use for advertising.

Your rights (LGPD / GDPR)

Without an account, the game's data lives on your device and you exercise the main right yourself: erasing everything means clearing the site data in your browser.

With an account, you can erase everything we hold at any time, without asking anyone: the button is in the game, behind the club crest, under "Account and cloud". It deletes the account, the cloud save and the backups, at once and for good (the progress on the device you are using stays with you). For questions about this policy, or to request a copy of your data, write to our contact page.

For the usage measurement, the right to object is a button: turn it off, as explained under Usage statistics. Since the identifier is random and not linked to your name, e-mail or account, we have no way to find past records from who you are. For questions about it, write through the same contact page.

What changes in the future

The optional account and cloud save arrived in September 2026, and the usage measurement with PostHog in October 2026. This policy was updated along with both. When the game gains purchases, the same commitment holds: saying what starts being stored, where and why, BEFORE it goes live. The date at the top tells you which version you are reading.